Back in 2005, I wrote an article about designing your website for your visitor, not you. To this day, many internet businesses fail to produce a website that is visitor-friendly: too many graphics, navigation is confusing, lots of slick flash, too long sales letter, no product price, no contact info, unreadable text, uncomplimentary colours.
If you really want to get your message across on your website and keep your visitor on your site, then a combination of tasteful graphics, typography, the smart use of white space to help ease the eyes of your website reader, and, of course, quality content is what you need to produce. You may think your blinking ads are going to make your visitors click, but the realty is most people will simply get annoyed by them and move on. The same thing applies to the heavy use of flash. Flash is wonderful on certain sites: entertainment, games, music sites. But on a business site, you want to keep flash to a minimun so that the focus is on content not on the frills.
Really, when it comes to producing a website design, forget about what you like and think about your target market and what they would like. And proceed accordingly. Most of the time, simplicity works best. Make it clear what your website is about and make it easy for your visitors to find everything on your site. An easy way to do that is to have a sitemap, or table of contents.
Using black text on a white or very light background is what you should always use on long text pieces. By all means, use other colours to highlight certain text, but make your main content easy to read, and easy on the eyes. If your reader is anything like me, they wear glasses for computer use, and they suffer from eyestrain from spending far too much time in front of a screen.
Your website doesn’t have to be boring in order to be visitor-friendly. Far from it. In fact, it’s never been easier to create simple feature-rich websites using WordPress, and that ease of use and flexibility is why WordPress became so popular. WordPress makes it easier for you, the webmaster, to interact with your visitors too, and that means they have a reason to come back. And that is what you want: lots of visitors who return to your website again and again, don’t you?